The power of customization
- Black River P&P
- Aug 13, 2020
- 1 min read
Updated: Aug 17, 2020
We live in a era where everyone wants it "their way," and people expect businesses to deliver custom options.
Think about how people order when you go to a restaurant. They want no tomato, but add onion, and the meat to be cooked medium-well, but not too well.
Modern consumers expect the ability to customize anything and everything to fit their individual preferences.
If you want your business to become competitive in a global marketplace, you have to tune into what other companies are doing and then figure out how you can offer something more specific to your customers.
New artist alert! This customer wants her art to be seen, so by wearing this customized t-shirt she tells the world about her art. Way to go to promote a business, she is telling everyone: I create this art, this is who we are and I'm the person behind it!